For Law Firms

Leads or jobs — whatever works for your firm

Take live, vetted leads — or instructions, where the client compared the market, chose your firm and paid online. Every enquiry starts on a comparison platform we own and reaches a small, targeted panel — with a growing share delivered exclusively. Priced per vetted lead, with bulk discounts available for scaling enterprise annual commitments.

Set your coverage

Choose postcodes, case types — sale, purchase, remortgage, declaration of trust, transfer of equity — and a monthly commitment that fits your capacity, with scale-up and managed pause built in.

The client chooses you

They compare on our platforms and choose your firm — as an instruction, paid online or over the phone with our home moving specialists, or as a live, consented lead. Exclusives available.

You take the work

Instruction or lead, it's delivered the moment it happens — consent trail and client-specific property data attached, enriched by AI, Land Registry data and other proprietary sources. Anything that doesn't stand up is credited.

Coverage control

Buy only what you can service

Volume is capped per region and per fee earner. Select a region — live availability comes from the panel team.

London & South East Availability on request

Coverage is capped per region and per fee earner so every instruction stays serviceable. The panel team agrees live availability and your monthly commitment when you set your coverage — call 0203 514 9004 for today’s picture.

The alternative

You could bid on Google yourself

Plenty of firms do. It means an agency retainer, a bidding war against national brands for the same keywords, and paying for every click whether or not it turns into an instruction.

We already run that machine at scale across our platform estate. You buy the outcome instead of the traffic.

Side by side

	Your own PPC	PinLocal
You pay for	Clicks	Vetted leads & instructions
Pricing	Per click, win or lose	Per vetted lead — bulk discounts on enterprise annual commitments
Agency retainer	Required	None
Competing with nationals	Bidding wars every day	Account management keeps you competitive
Time to first instruction	Weeks	Days

Compliance

Developed for firms that answer to a regulator

UK privacy law, done properly: ICO registered, UK data residency, and consent captured and evidenced at source in line with UK GDPR and PECR. Full consent trail and call recording available per enquiry — evidence you can hand to your regulator, not just an assurance. Run to the SRA’s and CLC’s rules on publicity and referral arrangements: introducer disclosure on every referral, no cold calling, no misleading claims. Audit trail exportable per matter.

Credit policy

If it doesn’t stand up, it’s replaced

No contact — wrong number, unreachable or bounced	Credited
Genuine duplicate of a live enquiry	Credited
Fictitious or unverifiable enquiry	Credited

A credit is a free replacement lead — never a refund.

What “vetted” means: our systems automatically check that the customer is a real person — we require real UK postcodes, email addresses and phone numbers. In the rare case a customer is not real, we credit your account.

Trustpilot 4.6 out of 5 aggregate rating from 9,208 reviews across all PinLocal brands

As featured in

theguardian The Times Daily Mail The Daily Telegraph

Work with PinLocal

Work that stands up — or it’s replaced

Start pay-as-you-go, then contract the volume you rely on — scale-up and managed pause built in.

Book a panel review or call 0203 514 9004